3 dogs brewing
Art Direction / Branding
Project Overview
3 Dogs Brewing is a family-owned craft brewery that champions the spirit of community and draws on the rich narratives of Greek mythology. This brewery is a gathering spot where families, friends, and beer lovers can connect, unwind, and forge lasting memories.
Software
Illustrator
Indesign
Photoshop
Brand Pillars
Community
Quality
Storytelling
Experience
Onlyness
3 Dogs Brewing is the only brewery that pairs high-quality craft beer with a Greek mythology inspired atmosphere, where each beer features a unique myth-based design.
Logo
The brand name and logo is a tribute to Cerberus, the legendary three headed guardian of the underworld. He is a powerful symbol of protection, joy, and loyalty.
The logo also incorporates a playful visual detail: within the dog’s face, the silhouette of beer bottles forms its nose. This subtle element connects the mythological inspiration to the craft of brewing.
Bottle labels
Design
The bottle design is inspired by traditional Greek pottery, mimicking its visual style and storytelling approach. The mural begins on the front of the can and wraps around the back, encouraging users to turn the can to see the full scene. Each beer features its own mural, creating a collection of unique stories.
